Madrid skyline at dawn

About Step Balance

Built in Madrid.
Growing across Europe.

Step Balance designs insoles, compression supports and recovery tools, and sells them through official stores in nine European countries.

Designed in MadridFounded 20239 Amazon stores · 17 countries

Why we exist

The kit you wear and use every day deserves the same care as your shoes and sportswear.

Step Balance, Madrid. Since 2023.

At a glance

One year on sale, in numbers

+124%revenue growth, first full half-year of 2026 against the launch half
4xUnits sold, first half of 2026 vs launch half
5Languages: website, guides and Brand Stores
17countries with customers
12Products in four families
4.6/5Amazon seller feedback rating (H1 2026)
EU + USregistered trademarks
2023founded in Madrid

Growth figures compare the first half of 2026 with the launch half (September to December 2025). Source: internal sales data, Amazon Europe.

Our story

From one product line to four in a year

Step Balance insoles on a bench next to a pair of sneakers
  1. Founded in Madrid

    Step Balance S.L. is founded in Madrid, where every product is still designed.

  2. First sales

    We launch with one line of insoles, in one country.

  3. Compression supports

    Knee, ankle, elbow and wrist join the range.

  4. Wooden recovery tools

    Massage tools in solid Schima hardwood.

  5. Acupressure mats

    Our fourth product family arrives.

  6. Nine stores, 17 countries

    Sold through official Amazon stores in nine European countries, to customers in seventeen.

  7. North America

    Step Balance LLC (Delaware) is in place for growth in the United States.

Madrid

Madrid, where every product is designed

How we operate

A brand business, run on data

01

Data-led decisions

Every listing, price and campaign is measured and adjusted across nine marketplaces. What works is scaled; what does not is changed.

02

Local in every market

Product content in the language of each store, brand stores in all nine markets, and stock held in three countries for fast delivery.

03

Global manufacturing partners

We partner with specialist manufacturers and suppliers around the world, each chosen for what it makes best. Every specification is designed and checked in Madrid.

04

Premium, engineered materials

We tell you exactly what each product is made of: a TPU shell, carbon-fiber-look PU and real leather in our insoles, the composition of every support, and Schima hardwood.

See materials →
05

Honest claims

We describe what our products are and do, and we do not promise medical results. Our Guides cite medical, podiatry and orthopedic sources.

Read the Guides →
06

A protected brand

STEP BALANCE® is a registered trademark in the European Union and the United States, and we sell only through official stores.

How we make products

Designed in Madrid. Made by specialists.

Material samples and technical sketches on a design table Measuring a material sample with digital calipers during quality control
01

Design and specification

Every product, material and size chart is defined and documented by our team in Madrid.

02

Specialist partners

One specialist manufacturer per product family, each chosen for what it makes best.

03

Samples and quality control

Samples are measured and checked against our specifications before production and shipment.

04

Honest product truth

Named materials, verified specifications and no medical promises on any channel.

Markets and channels

Nine marketplaces.Seventeen countries.

  • Amazon Europe: official stores in Spain, Italy, Germany, France, the UK, the Netherlands, Belgium, Poland and Sweden.
  • Customers in 17 countries, 8 of them without a local Amazon store.
  • Fulfillment: stock in Spain, Italy and Germany for fast delivery across the EU.
  • Brand Stores in all nine marketplaces, in the local language.
  • Next: North America, through Step Balance LLC.
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Official Amazon store Customers served, no local store Stock held locally Schematic map, not to scale.
Brand world

Every step. Every rep. Every day.

Stills from our 2026 brand film, shot in 4K.

Recover Faster. Move Stronger.Insoles · Supports · Massage · Acupressure

For partners and press

Corporate presentation 2026

Our company, product lines, markets and partnership model. Available on request for retailers, distributors and manufacturing partners.

The company

Two companies, one brand

Step Balance operates in Europe from Madrid, with a US company in place for growth in North America.

European headquarters

Step Balance S.L.

Av. Manoteras 24, Floor 2
28050 Madrid, Spain

Brand, product design and European operations.

United States

Step Balance LLC

16192 Coastal Highway
Lewes, Delaware 19958, USA

Our US company, set up for growth in North America.